Armani Beauty came to my assistance for management of their WeChat account in 2023. Below is one of the projects I’ve worked on.

Concept

Armani Beauty is set to launch their highly anticipated 520 gift box, a symbolic gesture promoting female empowerment and the celebration of fearless love (520 phonetically translates to 'I love you' in Chinese).

Execution

To bring this concept to life, our approach blends minimalist yet impactful copywriting with visually striking design elements.

Each makeup box is introduced with concise yet powerful lines, capturing the essence of empowerment and love. Inspired by the timeless allure of traditional Chinese red, our design aesthetic exudes chic sophistication, resonating with Armani Beauty's brand ethos.

Our meticulous process ensures that every aspect of the campaign, from copywriting to design, aligns seamlessly with Armani Beauty's vision and resonates with their target audience.

Result

This piece of content has ignited excitement among Chinese customers, sparking conversations and generating buzz across social media platforms, ultimately driving engagement and brand visibility.