Amber's journey with Nike began in 2018, igniting a deeply personal and emotional connection. Over the years, we dived into a whirlwind of workshops, mixing it up with street dancers, hoop stars, coaches, runners, yogis — you name it.

These sessions weren't just about gathering data; they were about delving into the lives, passions, and dreams of individuals, capturing their stories with heartfelt sincerity.

Through these intimate exchanges, Nike gained invaluable insights into the hearts and minds of Chinese consumers, fine-tuning their strategies and products with laser precision.

But let me tell you, this project was more than just crunching numbers and hitting targets. It was an exhilarating ride, filled with laughter and genuine connections.

Amber didn't just clock in and out; she formed bonds that still endure today. This project wasn't just about market research; it was about human connection, shared experiences, and the enduring impact of authentic relationships.