Crafting the content for this WeChat project for IntoYou, the makeup brand, was a meticulous endeavor.

Given the brand's novelty and its focus on engaging the younger demographic in China, we faced the challenge of striking the right balance between fun and sophistication. Incorporating bubbly sketch elements and bold red tones required careful consideration to ensure they resonated with the brand's identity while also capturing the attention of the target audience.

After several iterations and creative brainstorming sessions, we successfully curated a design that perfectly encapsulated IntoYou's playful yet chic essence.

Tap the bottom right corner to explore the intricate details of our creation! 😊