This collaboration marked a significant event hosted at the prestigious Power Station of Art to launch Zegna's latest XXX collection.

We curated an exclusive guest list of approximately 100 individuals who resonate with Zegna's brand identity. Among the attendees were high-profile fashion models, influential creatives, and prominent influencers, carefully selected to enhance the event's ambiance and brand alignment. Our team meticulously organized the guests' experiences, orchestrating guided tours to showcase the innovative art installations while presenting Zegna's new XXX collection in a captivating setting.

Situated in Shanghai, the Power Station of Art stands as mainland China's premier state-run museum dedicated to contemporary art. Since its inception on October 1st, 2012, it has played a pivotal role in shaping the cultural landscape, serving as the esteemed venue for events like the Shanghai Biennale.

This collaboration not only celebrated Zegna's latest collection but also fostered meaningful connections within the fashion and art communities. The event's success generated significant buzz and online engagement, amplifying both Zegna's brand visibility and the Power Station of Art's cultural influence.