YO’HOOD is a trade show dedicated to celebrating streetwear culture. Held in Shanghai from 2014 to 2019, the event served as a vibrant hub where hundreds of international and Chinese streetwear brands converged, drawing tens of thousands of enthusiastic young people who eagerly shared their experiences on social media platforms.

As the event coordinator from 2016 to 2018, our role involved extensive collaboration with the event crew, international guests, and personal assistants assigned to each international brand.

Our objective was to ensure their seamless experience during their stay in Shanghai, facilitating smooth logistics and providing personalized support throughout the event.

Highlighting the event's dynamic program, Amber had the honor of joining esteemed speakers such as top Korean influencer Irene and renowned Hollywood celebrity stylist and creative director Karla Welch. Together, they engaged in insightful discussions on gender equality and body positivity, enriching the event's discourse and fostering meaningful dialogue within the streetwear community.