Our journey with Beaujolais began in 2020, through our partnership with SOPEXA.

Despite our initial lack of expertise in French wine, Beaujolais saw potential in our writing style and gave us an opportunity. This fruitful collaboration spanned 3 years.

Our primary objective was to produce monthly digital content centered on Beaujolais wine, featuring food pairing suggestions and tips for incorporating it into Chinese culinary traditions.

Through our efforts, we didn't just translate Beaujolais' message; we localized it, tailoring it to the unique dining habits of the Chinese audience.

Additionally, we managed Beaujolais' WeChat and XiaoHongShu accounts, leveraging our expertise to build and nurture their online community. As our partnership concludes, we take pride in our role in enhancing Beaujolais' presence and fostering a deeper appreciation for its rich heritage through strategic digital content.