Joone is a French maternal and infant brand founed in 2017, specializing in organic care and hygienic products. Joone is selling 2.5 million diapers every month and has 80,000 monthly subscribers across 14 countries.
Joone ventured into the Chinese market in 2020, marking its entry with the opening of its Tmall store and social media platforms.
Results
890k+
people reached
70k+
engagement
120+
influencers
Brief
Planning
Implementing an annual social media strategy based on comprehensive competitor research, emphasizing product launch timing and integrating seasonal promotions. Develop a detailed monthly content plan to ensure consistency and relevance.
Social Media Content Creation & Management
Crafting WeChat and XiaoHongShu content for Joone's official accounts, maintaining consistent writing and visual styles reflective of Joone's global brand identity. Assume responsibility for managing Joone's social accounts, fostering close engagement with the audience.
Influencer Partnerships
Collaborating with influencers to produce visually compelling content highlighting Joone's product features, quality, and French heritage. Encouraging influencers to share personal anecdotes and experiences with Joone, fostering trust and connection with Chinese parents to drive sales on Joone's Tmall store.
Boost Joone's brand visibility and audience engagement on WeChat and XiaoHongShu, focusing on community-building.
Implement strategic social media management tactics to cultivate an active online community.
Drive traffic and sales to Joone's Tmall store through targeted marketing initiatives.
Strategy
Execution
Social Media Engagement
Over the past 2 years, we've cultivated an array of engaging social media posts on WeChat and XiaoHongShu. These posts cover diverse topics, serving as a journey of discovery for our audience. Our goal is to spark interest, facilitate purchases, and nurture loyalty towards Joone.
Influencer Campaigns
Each month, we execute influencer campaigns designed to amplify Joone's brand presence. Our selection process meticulously aligns influencers with Joone's brand image.
Influencer Mix
We categorize influencers based on audience size and performance, ensuring maximum impact.
Top Influencers (500k+ followers)
Elevating brand perception and driving sales through established influencer partnerships.
Small to Mid-Level Influencers (10k-100k followers)
Crafting high-quality brand content to reach potential consumers and foster engagement.
Key Opinion Consumers (KOCs)
Leveraging the influence of everyday consumers with substantial followings to authentically share user experiences and create buzz around Joone.
