Rockit, the world's first snack-sized apple brand, takes pride in its fresh apples grown and packed in New Zealand. With a strong presence in over 30 countries, Rockit made a groundbreaking entry into the Chinese market, captivating consumers with its irresistible appeal.
Results
1.5M
people reached
90k+
engagement
150+
influencers
Brief
Social Media Content
Curating a diverse range of engaging content tailored for both WeChat and XiaoHongShu.
Influencer Partnerships
Collaborating with influencers to create visually captivating posts showcasing Rockit's product features and unique selling points. Influencers will share their experiences with Rockit apples and how they integrate them into their lifestyle activities. Select influencers will also be invited to offline popup events to further amplify their engagement with Rockit.
Artist Collaboration
Partnering with talented illustrators to develop a series of special illustrations for Rockit.
Supermarket Collaborations
Establishing partnerships with premium foreign food supermarkets in China to showcase Rockit products and organize offline events.
Enhance Rockit's brand visibility, audience growth, and interaction on XiaoHongShu (Little Red Book).
Craft visually appealing WeChat content and adapt select pieces for XiaoHongShu.
Strategy
Execution
Social Media Content
Develop a content calendar with a mix of image posts, videos, and interactive activities tailored for WeChat and XiaoHongShu.
Ensure that all content aligns with Rockit Global's branding guidelines, including writing style and visual aesthetic.
Engage with the audience through contests, polls, and user-generated content to foster community interaction and loyalty.
Influencer Partnerships
Identify and collaborate with influencers whose audience demographics align with Rockit's target market.
Provide influencers with Rockit apples and creative briefs to produce visually appealing and authentic content.
Host offline popup events where select influencers can share their experiences with Rockit apples, further driving brand awareness and credibility.
Artist Collaboration
Commission talented illustrators to create a series of Chinese New Year-themed illustrations featuring Rockit apples.
Utilize these illustrations across social media platforms and marketing materials to celebrate the festive season and engage with the audience.
Explore additional opportunities to leverage the illustrations, such as limited edition merchandise or digital downloads.
Supermarket Collaborations
Forge partnerships with premium foreign food supermarkets like FreshHippo, Ole', and Aldi to showcase Rockit products prominently in-store.
Collaborate on promotional activities such as product samplings, demos, and exclusive offers to drive sales and brand visibility.
Organize offline events or activations within supermarkets to create excitement and generate buzz around Rockit products, leveraging influencer partnerships and interactive experiences.
